Can I Trademark My Own Name?


You can absolutely trademark your own name so long as you are using it to brand, market, and sell your goods or services. Basically, so long as you’ve built yourself into a brand, you can trademark your name. There are special issues, however, with trademarking your name, as the normal rules regarding generic names and unique names do not apply nearly as much, since there are really only so many names to go around. As a result, you’ll likely need to show the United States Patent and Trademark Office (USPTO) much more support that you are using your name (and image if you want to trademark a logo consisting, in part, of your image) to brand your services.

If you are running a business where you are the brand, contact us today to speak with trademark attorney Eric Norton to discuss the importance of trademarking your brand’s name, logo, and slogan.

Trademark Registration by The Law Office of Eric Norton

Personal Service

All work for our clients is personally done by trademark attorney Eric Norton. No paralegals. No secretaries. No associates.

Flat Fees

Our trademark registration services are just one flat fee (plus the applicable government filing fees) so you always know what you’re getting up front.

Easy as Pie

You tell us what to trademark, provide us proof of use (or your intent to use), and we do the rest so you can get back to running your business in no time.

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