Can I Trademark a Sports Team Name?


You can absolutely trademark a sports team name since the team’s name is generally akin to the name of a business. Most athletic organizations are notoriously protective of their intellectual property, so it is common practice to trademark the sports team’s name to stop third parties from making a quick buck on a nationally recognized brand. However, even if your sports team is small and relatively unknown, taking the time to trademark the team’s name early on can save a lot of headaches down the road. Of course, as with all other trademarks, a team’s name should be unique and used in the branding and marketing surrounding the team to advertise its professional services.

If you own or manage a sports team and you’re interested in learning more about how to protect your team’s intellectual property rights (including copyrights), contact us today to speak with trademark attorney Eric Norton.

Trademark Registration by The Law Office of Eric Norton

Personal Service

All work for our clients is personally done by trademark attorney Eric Norton. No paralegals. No secretaries. No associates.

Flat Fees

Our trademark registration services are just one flat fee (plus the applicable government filing fees) so you always know what you’re getting up front.

Easy as Pie

You tell us what to trademark, provide us proof of use (or your intent to use), and we do the rest so you can get back to running your business in no time.

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