Can I Trademark a QR Code®?

YES! But only as part of a logo.

QR Codes by themselves are not able to be trademarked since trademark law only covers things that allow the public to easily identify your goods and services, such as names, logos, slogans, sounds, or colors. If you have the ability to see a QR Code and immediately recognize it belongs to say, Flickr, more power to you—but I’d venture that most people could never differentiate one QR Code from another without using it to access the linked site.

However, if you incorporate a QR Code into a logo, you can apply to trademark that logo. Just like any other trademark, you have to be using the logo that includes the QR Code with the branding for your products or services.

If you are marketing through the use of a QR Code, contact us today to speak with trademark attorney Eric Norton to discuss the trademark process for a logo containing your QR Code.

Trademark Registration by The Law Office of Eric Norton

Personal Service

All work for our clients is personally done by trademark attorney Eric Norton. No paralegals. No secretaries. No associates.

Flat Fees

Our trademark registration services are just one flat fee (plus the applicable government filing fees) so you always know what you’re getting up front.

Easy as Pie

You tell us what to trademark, provide us proof of use (or your intent to use), and we do the rest so you can get back to running your business in no time.

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