Can I Trademark a Soda?
While the formula for your new soda cannot be trademarked—that’s generally the realm of trade secret protection—you can absolutely trademark the name, logo, slogan, or even the packaging you use to brand the soda. Consider Coca-Cola. Their name is trademarked. Their slogans are trademarked. Their logos are trademarked. The shape of their glass bottles is trademarked. Similarly, anything you use to distinguish your company’s soda from similar drinks can be trademarked so long as you are using branding that is as unique and original as possible.
If you are developing a new soda, contact us today to speak with trademark attorney Eric Norton to discuss the importance of a thorough trademark search and how we can trademark your soda’s name, logo, slogan, and packaging.