Can I Trademark Jewelry?
No. But you can trademark its branding.
Jewelry itself cannot be trademarked since it is the product itself. However, you can absolutely trademark the name, logo, or slogan you’re using to promote, market, and sell your jewelry line. In a highly competitive marketplace like jewelry manufacturing where competitors seem to love to hijack the designs of others, trademarking your jewelry brand’s name, logo, and slogan can help strengthen your brand and distinguish your line from the lines of your competitors.
If you are interested in protecting the design of the jewelry itself, there are other avenues you can take. You can trademark the trade dress, or distinctive non-functional aspects of the design, provided those aspects are so unique that the public can easily determine the product’s source just by seeing that unique feature. Further, you can apply for a design patent for the decorative non-functional features of your jewelry. Finally, original jewelry designs may be protected by copyright.
If you are a jewelry designer interested in protecting your brand, contact us today to speak with trademark attorney Eric Norton to discuss the importance of trademarking your jewelry line’s name, logo, and slogan, as well as how it may be possible to protect the designs themselves.