Can I Trademark a Design?
You can absolutely trademark a design provided you are using that design to market and brand your products and services.
When it comes to trademarking a design, there are a few things to consider. If you’re interested in trademarking a logo you or a professional designer have come up with for your products or services, the registration process is easy provided you’re using that logo as a part of the brand image for your company’s wares. On the other hand, trademarking the specific look of a product or its packaging can be a much more difficult endeavor given that the public has to be so familiar with the particular design you use for your products or their packaging that the average consumer would be able to easily know that product comes from your company—and anything else is a knockoff.
If you have a design or logo you use to sell your company’s goods and services, contact us today to speak with trademark attorney Eric Norton to discuss the importance of trademarking your company’s designs.