Can I Trademark a City’s Name?
You can trademark a city’s name in limited circumstances. Basically, if you’re using that city’s name as a brand name for your company’s products or services, you can apply for a registered trademark for that city’s name. However, just because you are able to obtain a registered trademark for that city’s name, you do not own the city’s name, nor do you own the city. Instead, a trademarked city name prevents your competitors from using the city’s name for their goods and services, allowing you to grow your brand without having to deal with the competition piggy-backing on your good name to increase their bottom line.
If you own a business using the full or partial name of a city, contact us today to speak with trademark attorney Eric Norton to discuss the importance of conducting a thorough trademark search to ensure nobody else is using a similar name and the possibility of trademarking your company’s name.