Can I Trademark a Character?
So long as the character you’re using serves as your company’s logo or some other branding purpose, you can trademark that character. If you’re not using the character for branding, then registering a copyright may be more appropriate. As with all other successful trademarks, originality is key, so make sure your character doesn’t look like Mickey Mouse, Bugs Bunny, or any of the other famous cartoon characters that are trademarks of their respective animation studios. Trademarking the character you use in your business prevents competitors from using the name and image associated with that character to sell their own goods and services.
Whenever you’re creating a character to use in your business, we always recommend hiring a trademark attorney to perform a thorough search before you spend too much time and effort on developing a marketing campaign for that character. A lot of resources can be devoted to designing the perfect mascot for your business, only to find out that someone else is already using something very similar to what you’ve created.
If you are interested in using a cartoon character or other mascot for your business’s products or services, contact us today to speak with trademark attorney Eric Norton to discuss the importance of trademarking your character’s image and name.