Can I Trademark Something with Bad Words?
No. But it depends on the word.
Trademark law prohibits trademark registration of immoral or scandalous materials. As a result, you can’t trademark anything that may be shocking, indecent, disgraceful, offensive, or disreputable, to name a few bars to trademark registration. In short, if the trademark you want to register is offensive or shocking, the United States Patent and Trademark Office (USPTO) will probably refuse registration. On the positive side, words that are generally considered “bad” that also have another, non-vulgar, meaning, are generally allowed by the USPTO—provided the word is not used in the vulgar sense. Overall, unless you’re really interested in seeing just how much crassness you can sneak by the USPTO, it’s best just to stay away from using bad words in your trademarks in the first place.
If you want to register a trademark and you’re not sure if it will be accepted by the USPTO because of vulgarity concerns, contact us today to speak with trademark attorney Eric Norton about whether the mark can possibly be trademarked or if it will likely be summarily rejected.