Can I Trademark a Username?
A username can be trademarked so long as you are using that username to market, sell, or distinguish your goods or services from your competitors. The types of products or services you can register under are broad, so even if you’re just using a Twitter to entertain the public, you can still register it as a trademark. The same rules apply to all trademarks, however, so be sure to have a unique username that is not generic, descriptive, or misleading to the public.
Once you register a trademark for your username, you can prevent your competitors or other third parties from impersonating you online or otherwise taking advantage of your internet success. While enforcing your registered trademark is your responsibility, most of the social media sites make it easy for trademark owners to enforce their rights if you catch someone trying those your trademark without your permission.
If you are very active on multiple social media sites and are interested in protecting your brand identity, contact us today to speak with trademark attorney Eric Norton to discuss the process for trademarking your username.