Can I Trademark a Sports Team Name?
You can absolutely trademark a sports team name since the team’s name is generally akin to the name of a business. Most athletic organizations are notoriously protective of their intellectual property, so it is common practice to trademark the sports team’s name to stop third parties from making a quick buck on a nationally recognized brand. However, even if your sports team is small and relatively unknown, taking the time to trademark the team’s name early on can save a lot of headaches down the road. Of course, as with all other trademarks, a team’s name should be unique and used in the branding and marketing surrounding the team to advertise its professional services.
If you own or manage a sports team and you’re interested in learning more about how to protect your team’s intellectual property rights (including copyrights), contact us today to speak with trademark attorney Eric Norton.