Can I Trademark a Mascot?
You can absolutely trademark a mascot’s name, image, slogan, or logo containing the mascot if you are using the mascot to market and sell your goods or services. Trademarked mascots are used by industries of all types, from professional sports teams and universities to fast food restaurants and video game developers. They work well for many companies as a cute and clever way to market a distinct brand to people of all ages. As with all other trademarks, uniqueness is key, so you want to make sure your mascot is distinct from those of your competitors so that the public can easily associate it with your brand’s goods or services.
If you are using a mascot to promote your company’s products and services, contact us today to speak with trademark attorney Eric Norton to discuss the importance of trademarking your mascot’s name, image, slogan, and any logos that might contain that mascot.