Can I Trademark a Map?
You can trademark a map if it is part of a logo you use to brand your goods and services. A map by itself does not qualify for trademark protection—it is instead protected by copyright law. However, if you do trademark a logo comprised of a map, you will be able to enforce that trademark against your competitors who may want to use your logo to sell their own products, but you will not be able to prevent cartographers from selling maps that look similar to yours. You also won’t own the lands, rivers, or other geographical features included on your map (unless you already do own title to those areas). Finally, as with all other trademarks, the uniquer the better, so make sure your map is not generic or merely descriptive.
If you are using a logo containing a map to brand your goods and services, contact us today to speak with trademark attorney Eric Norton to discuss the importance of a thorough trademark search to ensure you are not inadvertently using another’s trademark and the proper procedures to trademark your company’s logo.