Can I Trademark a Made-Up Word?
You can absolutely trademark a made-up word so long as you are using that made-up word to brand your products and services. In fact, made-up words are generally considered to be some of the strongest and most protectable trademarks, since the made-up words used for your products and services have no meaning outside of your branding. As with all other trademarks, trademarking a made-up word does not protect your made-up word from use by people in conversation, and you have to be careful that your made-up word does not change from a noun to a verb through common use. When that happens, you could end up losing the right to use your trademark due to the word becoming generic for the product or service you offer—commonly referred to as genericide.
If you are using a made-up word to market and sell your products or services, contact us today to speak with trademark attorney Eric Norton to discuss the importance of trademarking your brand’s name.