Can I Trademark a Foreign Word or Phrase?
As long as you are using a foreign word or phrase as an integral part of the branding for your products and services, you can trademark that foreign word or phrase. One thing you’ll want to watch out for, however, is to choose a foreign word or phrase that is not necessarily just descriptive of the products and services you’re selling. For example, you probably wouldn’t want to brand a line of french cheeses as “Fromage” since fromage means cheese in French. Instead, you’ll want to come up with a unique foreign word or phrase—something that will make your products and services stand out from those of your competitors.
One other issue to keep in mind is that just because you trademark a foreign word or phrase for your products does not mean you will be able to prevent people from using that word in conversation. Instead, your trademark will act as a deterrent to prevent your competitors from using your trademarked name or phrase to sell their own products or services.
If you are selling products or services using a foreign word or phrase, contact us today to speak with trademark attorney Eric Norton to discuss the importance of trademarking your brand’s name or slogan.