Can I Trademark a Computer Game?
You can trademark a computer game’s name, logo, and slogan if you are selling that game (or otherwise providing it to the public). Computer games are treated just like any other product and can easily be trademarked so long as they follow the applicable trademark rules. In short, in order to trademark a video game, you need to have developed a game, given it a unique name, logo, or slogan, and be selling that game to the public.
While it is always recommended to first register the name of your game, if you want to go for the most possible trademark protection for your computer game, you should also trademark your game’s logo and slogan.
Since your computer game’s name, logo, and slogan identifies and distinguishes your game from others on the market (and it is becoming quite the crowded market these days with so many awesome developers making games for the PC Master Race), it is incredibly important to trademark your computer game’s name in order to prevent other developers from using a name that is so similar to yours that it could cause confusion among potential buyers. After all, the last thing any game dev wants is to have another developer or publisher cash in on your success—especially if you’re an indie game dev with very little money to spare.
If you are in the process of developing a new computer game or you’re just about to release your game to the public, contact us today to speak with trademark attorney Eric Norton to discuss the importance of trademarking your game’s name, logo, and slogan.